Honeywrap food wraps are set apart from other food-wraps, the most important difference is that they are made with certified organic fabric, and always have been. If you are serious about protecting the planet, as we are - then organic cotton is a must. Why would you choose non-organic for the same price? Normal cotton has one of the highest pesticides in the world - poisoning the soil, water ways and impacting the health of local communities. GOTs certified organic cotton uses no pesticides, thus is much better for the planet, local farmers, communities and us.Another great difference is that the fabric is designed in collaboration with NZ artists and charities. We love everything about Honeywrap food wraps!