Over the years we have entered our products into a range of honey awards including the ApiCulture NZ Awards (was National Beekeepers Association Honey Show), The Taste Farmers Market Awards & The Outstanding NZ Food Producers Awards. Here are the details of how we got on:
Outstanding NZ Food Producer Awards
These awards celebrate Kiwis who harvest, grow and make food and drinks. All products were judged on quality, taste, consistency, visual appearance, packaging, innovation, point of difference, sustainable practices and story behind the product. We were up against a lot of other products from 'the earth' such as other honeys, spreads, condiments, loaves, crackers, nuts, etc.
Sustainability and brand story judges’ comments:
Great focus on environment, especially for a small business. Consideration given to packaging, transport, fuel, avoiding plastic in hives, waste. Communicate their sustainable practices through a blog. Proceeds go back to research to help bees. Great initiative to use unwanted fruit from trees, turn it into preserves in recycled honey jars and give to local food bank.
Sweetree received the top score for your brand story and marketing!
Sustainable judges' feedback:
Good environmental story: local honey business with a focus on biodiversity. Good consideration of packaging (glass) and the supply chain. EV for transport. Next steps to progress to goal to become carbon neutral (consideration of energy etc). Impressive work with the council to populate bee population. Work with the community.
NZ Artisan Awards
The Inspire+ Artisan Awards showcase the depth and breadth of New Zealand’s best and locally made produce. Products are judged on degree of innovation, fit for purpose, visual appeal, taste, price point, and shelf-life.
Sweetree has been judged as a finalist in the 2020 NZ Artisan Awards. With well over 600 brands entered, the competition was tough. So much so, that a new category was opened up to cater for the huge number of honey brands that entered.
Apiculture NZ Honey Show
This competition is the same at the National Beekeepers Association awards below, they have been renamed Apiculture NZ. In this competition, the bee products are judged purely on the product with no packaging, marketing or gimmicks to detract from the honey. All honey is entered in the same packaging and the products are judged on various characteristics such as aroma, colour, cleanliness, taste, and texture.
No entry submitted
National Beekeepers Association Honey Show
The National Beekeepers Association awards are judged purely on the product with no packaging, marketing or gimmicks to detract from the honey. All honey is entered in the same packaging and the products are judged on various characteristics such as aroma, colour, cleanliness, taste and texture.